|
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today. "But the free mailing service I use already archives them." you say. That's great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly. First, here are three good reasons why you should take the time out of your busy schedule: 1) It shows your subscribers and potential subscribers that your newsletter is a vital part of your service to them. Isn't it worth preserving for posterity? 2) Your newsletter will contain many keywords -- those subjects for which people and consequently search engines often search. If you submit them to the search engines, they'll draw traffic to your website. You can create an index page for them and put them all in their own directory, or even put them on their own domain, and submit it to the search engines and directories as a stand-alone online business resource. 3) Advertisers love the fact that their ads will live on. Statistics show that website visitors read archived newsletters fairly regularly. That is especially true if you add a search function to your site so that your archives may be searched by subject. Here's how to do it: It should take you at the most about 15 minutes to convert your newsletter from text to HTML. Most of that time is spent in coding the many URLs to make them clickable. There are many text editing software programs that will convert text to HTML quickly. Some HTML editing software programs will do it also, with a single copy/paste action. One great and free text editor is NoteTab Light. If you don't have it, you are missing a great resource. It works with text and HTML both, does almost everything but slice bread, and it's free! No ads and no nags. (There is a low-priced Pro version that does even more!) Here's where to get it: www.notetab.com We'll use NoteTab Light for our illustration. Got it installed now? Okay, open up your newsletter in NoteTab Light. On the toolbar at the top, click on "Modify." On the drop-down menu, choose "Document to HTML," and on the menu that pops out, choose "With Paragraph Tags." Save the resulting document with a .htm or .html extension. If you want the page width to conform to the reader's web browser size, click search and remove all the BREAK tags. Add a title, meta tag description and keywords, and upload it. Now you have a resource for your visitors and a draw for the search engines, and all for only a few minutes' work. Stick some Google Adsense or your own ads on the page, and you also have a money maker!
Other site's News
- 7 Secrets to Getting Your Next Job Using Social Media (Mashable)
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog . Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable. The approach — developing a resume and cover letter, locating jobs on and ...
- Tough Love For Microsoft Search (Search Engine Land)
Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search.
- Napster wounds the giant (Rocky Mountain News)
When Shawn Fanning was born, on Nov. 22, 1980, he lived with his single mother, Coleen, and a rotating cast of her eight brothers and sisters and their families in working-class Rockland, Mass.
- Experts expect '09 resolutions will zero in on money (El Paso Times)
EL PASO - In between sorting through your bills from the holiday season, watching the Sun Bowl and celebrating the arrival of the new year, you might want to take a moment to make a few resolutions to improve your financial picture in 2009, experts say.
- New Media Trends And Predictions 2009: What Independent Web Publishers Should Expect - Part 1 (MasterNewMedia.org)
Here my new media predictions for 2009 : what to expect when it comes to new media, professional web publishing and learning, collaboration and social media? Find out everything I see coming across these key areas in this two-part report opening today. Photo credit: Giancarlo Mazzaro - 7th Floor I have prepared this report , which gets published every year end (here my 2008 new media ...
- Search Engine Roundtable Is Five Years Old - December 2nd (Search Engine Roundtable)
I totally forgot to write a special article for this site's fifth birthday, which took place on December 2, 2008. We have been writing here for five years! We have written over 9,000 articles, and over 2,300 just this year alone. That makes for over 8 articles per work day this past year and just about seven articles per work day over the course of these past five years. I could not have ...
- The Greenville Adcoate (Greenville Advocate)
Superintendent Mike Looney will introduce a cost-cutting plan to the Board of Education at its January meeting due to a projected $1.8 million loss in state revenues because of a prorated education budget.
- Top 10 Free Tools for Monitoring Your Brand’s Reputation (Mashable)
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog . Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of ...
- Wishing For The Perfect Search Marketing Tool (Search Engine Land)
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition.
- A Bitter Christmas for Unemployed Immigrants (New America Media)
With the economy declining and job cuts increasing, unemployed Latino immigrants in New York are struggle to provide for their families this Christmas, let alone make ends meet.
|
|
