|
Many people will tell you that to get your web site noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again. Now consider some facts. Most people in the world are not users of the Internet. Let's repeat that. The vast majority of people who you want to reach don't use the Internet. It doesn't matter how well you optimize your web site, they simply will never find it. Here's another fact. Some of the best Internet marketers make most of their sales 'offline'. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many 'Internet marketers' these 'offline' sales represent the bulk of their income. So what do these facts tell us? They show us that 'offline' promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that doesn't mean you'll reach the vast majority of people who could buy your product or use your information. This was confirmed recently by one study that showed most people go to an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet. You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this in two main ways: 1. Write articles for use in regular publications - newspapers, magazines and so on. Always include your URL in the article and you'll get millions of people to notice your web site address. 2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce or your web site address. Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you.
Other site's News
- 7 Secrets to Getting Your Next Job Using Social Media (Mashable)
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog . Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable. The approach — developing a resume and cover letter, locating jobs on and ...
- Tough Love For Microsoft Search (Search Engine Land)
Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search.
- Napster wounds the giant (Rocky Mountain News)
When Shawn Fanning was born, on Nov. 22, 1980, he lived with his single mother, Coleen, and a rotating cast of her eight brothers and sisters and their families in working-class Rockland, Mass.
- Experts expect '09 resolutions will zero in on money (El Paso Times)
EL PASO - In between sorting through your bills from the holiday season, watching the Sun Bowl and celebrating the arrival of the new year, you might want to take a moment to make a few resolutions to improve your financial picture in 2009, experts say.
- New Media Trends And Predictions 2009: What Independent Web Publishers Should Expect - Part 1 (MasterNewMedia.org)
Here my new media predictions for 2009 : what to expect when it comes to new media, professional web publishing and learning, collaboration and social media? Find out everything I see coming across these key areas in this two-part report opening today. Photo credit: Giancarlo Mazzaro - 7th Floor I have prepared this report , which gets published every year end (here my 2008 new media ...
- Search Engine Roundtable Is Five Years Old - December 2nd (Search Engine Roundtable)
I totally forgot to write a special article for this site's fifth birthday, which took place on December 2, 2008. We have been writing here for five years! We have written over 9,000 articles, and over 2,300 just this year alone. That makes for over 8 articles per work day this past year and just about seven articles per work day over the course of these past five years. I could not have ...
- The Greenville Adcoate (Greenville Advocate)
Superintendent Mike Looney will introduce a cost-cutting plan to the Board of Education at its January meeting due to a projected $1.8 million loss in state revenues because of a prorated education budget.
- Top 10 Free Tools for Monitoring Your Brand’s Reputation (Mashable)
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog . Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of ...
- Wishing For The Perfect Search Marketing Tool (Search Engine Land)
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition.
- A Bitter Christmas for Unemployed Immigrants (New America Media)
With the economy declining and job cuts increasing, unemployed Latino immigrants in New York are struggle to provide for their families this Christmas, let alone make ends meet.
|
|
