|
Keywords are search terms that are entered into a search engine for finding particular items of interest or topics relating to your website. You will need to optimize your website with relevant keywords in order to get the best possible placement. You should use your keywords and keyword phrases effectively within your site so when a search engine spiders your site, the keywords get picked up. There should be a variety of keywords and keyword phrases used. Within the HTML of your site, you should use keywords in the title tag. These keywords should be used in a descriptive sentence for each page within your site. The most relevant keywords and keyword phrases should be used in the home page title. You should repeat the keywords phrase two or three times but make sure that the title makes sense. Use of Meta tags is also important. You should place all relevant keywords and keyword phrases in your Meta tag. Check back on this often as you add content to your site. Using keyword phrases as opposed to single keywords is generally helpful as single keywords can be very competitive. Avoid overuse of a keyword. This can actually hurt placement with some search engines if it is used too often. Use commas or spaces to separate the keywords but do not use both. It is also helpful to add common misspellings of a word as well as both the singular and plural forms of the word or phrase. It is also advisable to upper and lower case words and phrases. In the Meta tag description, use your keywords and keyword phrases and repeat them two or three times. The Meta tag description should be relatively short and not exceed twenty five words. It should also make sense and entice users to click to your site when they view it on a search engine. Content of your site is the most important part of keyword placement. Search engines often concentrate on the first 250 words for relevancy and density so use the majority of your keywords there. Try to get a five to seven percent density but do not go over this. Search engines will consider this spamming and it will damage your placement. Make sure the content makes sense without sounding too repetitive. It may be helpful to write your content without using keywords first, then modify the content to incorporate your most relevant keywords.
Other site's News
- 7 Secrets to Getting Your Next Job Using Social Media (Mashable)
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog . Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable. The approach — developing a resume and cover letter, locating jobs on and ...
- Tough Love For Microsoft Search (Search Engine Land)
Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search.
- Napster wounds the giant (Rocky Mountain News)
When Shawn Fanning was born, on Nov. 22, 1980, he lived with his single mother, Coleen, and a rotating cast of her eight brothers and sisters and their families in working-class Rockland, Mass.
- Experts expect '09 resolutions will zero in on money (El Paso Times)
EL PASO - In between sorting through your bills from the holiday season, watching the Sun Bowl and celebrating the arrival of the new year, you might want to take a moment to make a few resolutions to improve your financial picture in 2009, experts say.
- New Media Trends And Predictions 2009: What Independent Web Publishers Should Expect - Part 1 (MasterNewMedia.org)
Here my new media predictions for 2009 : what to expect when it comes to new media, professional web publishing and learning, collaboration and social media? Find out everything I see coming across these key areas in this two-part report opening today. Photo credit: Giancarlo Mazzaro - 7th Floor I have prepared this report , which gets published every year end (here my 2008 new media ...
- Search Engine Roundtable Is Five Years Old - December 2nd (Search Engine Roundtable)
I totally forgot to write a special article for this site's fifth birthday, which took place on December 2, 2008. We have been writing here for five years! We have written over 9,000 articles, and over 2,300 just this year alone. That makes for over 8 articles per work day this past year and just about seven articles per work day over the course of these past five years. I could not have ...
- The Greenville Adcoate (Greenville Advocate)
Superintendent Mike Looney will introduce a cost-cutting plan to the Board of Education at its January meeting due to a projected $1.8 million loss in state revenues because of a prorated education budget.
- Wishing For The Perfect Search Marketing Tool (Search Engine Land)
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition.
- Top 10 Free Tools for Monitoring Your Brand’s Reputation (Mashable)
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog . Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of ...
- A Bitter Christmas for Unemployed Immigrants (New America Media)
With the economy declining and job cuts increasing, unemployed Latino immigrants in New York are struggle to provide for their families this Christmas, let alone make ends meet.
|
|
